"We think that reflects notable changes in consumer behavior coupled with changes in legislation at the state level," says Cowen analyst.
It's April 20th, which means it's also 4/20, which means it's also a day you might expect to see new research about "420," a popular slang term referring to the use of cannabis. Here are two: One from
MRI-Simmons; and another from Horowitz Research.
"People" is the highest-indexing magazine among cannabis users, while "AARP: The Magazine" is dominant among people who use the hemp derivative CBD for health and wellness reasons. These are some of
the media consumption indexes being published today by "Research Intelligencer" in recognition of 420 (or April 20, which is actually tomorrow, but we don't publish on Saturdays).
The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publications, nearly 16.5MM video views, and reached #1 on Reddit's "/r/funny" even though Canada has only
On Hulu, they ran four 15-second units across a program, each one trippier than the last to turn up the crave, and extended the High-atus across online video using re-targeting.
As cannabis-based products cross over into the wellness and OTC remedy categories, what can traditional brands learn from this emerging segment? As a leading edibles manufacturer, Wana Brands' CMO Joe
Hodas will share learnings from having to lean heavily on in-store "budtenders." How can IRL field ops work with well-distributed digital educational materials - plus a good bit of swag - to scale
marketing into a network of POS influencers?