Competitive Ad Tracker SMI Sold To Private Equity Firm
- by Joe Mandese @mp_joemandese, June 2, 2022
Standard Media Index (SMI) -- which for many has become the default syndicated database on competitive ad spending and intelligence -- has been sold to private equity firm GTCR, and will become part of its portfolio company Dreamscape Inc.
Financial details were not disclosed, but as part of the transaction, …
Congratulations James, Sue and Jane. Go you good things !!!