Competitive Ad Tracker SMI Sold To Private Equity Firm

Standard Media Index (SMI) -- which for many has become the default syndicated database on competitive ad spending and intelligence -- has been sold to private equity firm GTCR, and will become part of its portfolio company Dreamscape Inc.

Financial details were not disclosed, but as part of the transaction, …

1 comment about "Competitive Ad Tracker SMI Sold To Private Equity Firm".
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  1. John Grono from GAP Research, June 2, 2022 at 8:56 p.m.

    Congratulations James, Sue and Jane.   Go you good things !!!

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