January 25, 2023
Forrester: OMG Has Best Offering, Publicis Wins On Strategy, GroupM In Market Presence
- by Joe Mandese @mp_joemandese, July 14, 2022
Omnicom Media Group has the strongest overall "current offering," but Publicis Media Group leads on "strategy" and GroupM in terms of "market presence," according to findings of a just-released "Forrester Wave" analysis published by Forrester Research.
The analysis, which is based on Forrester's proprietary methodology, combines primary research and company …
