Marketing Is Merciless, But Dentsu Anime Deal Is Also Very Beautiful

Dentsu this morning unveiled a deal with Japanese anime publisher Kodansha Ltd. in the Americas, making it the primary agent for brand marketers seeking to tie into its catalogue of anime content.

Titles covered in the deal include multi-billion-dollar franchises such as "Attack on Titan," "Ghost in the Shell," and …

1 comment about "Marketing Is Merciless, But Dentsu Anime Deal Is Also Very Beautiful".
Check to receive email when comments are posted.
  1. Frank Zazza from iPause Ads, September 25, 2026 at 9:40 a.m.

    Hi Joe, as a pioneer in product placement, I see a vast opportunity beyond promotions and tie-ins. Anime reaches deeply engaged Gen Z and Millennial audiences. With the creators’ and rights holders’ approval, virtual product placement could bring brands naturally into these worlds and reach millions of fans. The key is to respect the story and be transparent about paid brand involvement, especially when younger viewers are part of the audience.

Next story loading loading..
SPONSOR CONTENT

Discover Our Publications