Commentary
AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control?
- by Laurie Sullivan , Staff Writer @lauriesullivan, May 28, 2025
OpenAI’s latest ChatGPT model disobeyed human
instructions to shut down during a test by researchers. I wonder... what if AI refused to alter ad campaigns based on data the models believed could produce better results?
Advertisers have complained that Google wants too much control over ad campaigns, and have said that …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
