January 25, 2023
Commentary
How Brands Can Thrive Amid Consumer Distrust
- by Brad Fay , Graeme Hutton , August 12, 2019
The era of “fake news,” populism, and declining faith in institutions has eroded public confidence in virtually all information sources. Google Trends shows that the word “fake” has generally surpassed “trust” as a search term, beginning around the time of the 2016 Presidential election.
Marketers and technology companies haven’t helped …
