Commentary
Who Told You That?
- by Jack Loechner , Staff Writer @mp_research, October 5, 2018
In a new study from Jay Baer and Daniel Lemin, posted by Ted Kitterman, 83% of respondents say word-of-mouth influences their purchases, and that personal connections matter more than ever when getting a product recommendation. When selecting a new product or service, many consumers look for an indicator that their transaction …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
