It’s that time again when candidates for the next presidential election announce their intentions to run. There is a long list of presidential hopefuls in the primaries and for most of them, they will never make it on the 2024 ballot.
Looking at data from the PredictIt prediction market – …
What is meant by "free earned media coverage?"
In your example, both candidates were caught up in scandals - rape accusations, leaked tapes of lewd behavior, hidden servers in a basement.
I don't want to get into the politics of it, but it seems like this study is conflating the promotion of a candidate with news about a candidate. If a candidate is going to make a lot of news, good or bad, how is that a threat to democracy by informing the public? Again, "media coverage" and "earned media" or endorsement are totally different things.