Search results for "planning"

• Where Were You in '82?: Fostering Creativity in Healthcare Marketing
  While creativity and healthcare may seem like an unlikely pair, here's how a little strategic planning, thinking outside the box, and even a little fun, can help your campaigns stand out in a crowded market. WestDerm's Senior Marketing Manager of Content Strategy, Veronica Clay, shares how their innovative approach to raising skin cancer awareness tugged at the evolving attitudes towards health, sun, and fun. Along the way, they illustrate how healthcare messaging can move beyond expert advice and get consumers to personalize it with their own memory, life, and health histories.
  September 2, 2022  Tags: campaigns, health, health care, innovation, messaging, personalization, planning, strategy
• Ad Execs Desire Integrated TV/Video Planning, But Most Still Handle Them Disparately
  Three-quarters of ad execs would like to plan their TV and digital ad buys on an integrated basis, but only a fraction currently do so, according to findings of the "State of the Industry" report released today by VideoAmp and Ipsos.
  November 19, 2019  Tags: ad buys, advertising, agency, cmmr, data management, digital, media buying, planning, research, television, video
• Test, Learn, Launch: Getting It Right the First Time
  In launching its first commercial product to an HCP market, argenx had to gets its targeting and messaging just right. argenx's Samarth Virk, Director of NPP and HCP Marketing, walks us through what the company learned about being agile in its non-personal promotions in order to execute a more successful omnichannel and personalized expansion. We explore how a data driven persistent test and iterate approach succeeded and will shape future planning.
    Tags: data, health care, messaging, omni-channel marketing, personalization, planning, promotion, targeting