CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance

Brands are putting more resources toward earned media.

Digital content is making the greatest impact on buying decisions and how they feel about brands because people are hunkered down at home and sharing media more than ever. This is showing up in rising ecommerce revenue.

“The one thing that needs …

1 comment about "CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance".
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  1. Tom Tyler from GCTVTexas, September 24, 2020 at 3:13 p.m.

    Political Correctness in advertising is really a double-edged sword, the "social justice" cohort is actually a tiny minority of the population and Political Correctness and Cancel Culture are highly offensive to the rest of us. For example, when a company brags through virtue signalling that its hiring policies are "inclusive", this simply means to the non-PC rest of us that the company is discriminating for and against people based on race, sex and sexual identity.  

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