Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
"We weren't talking like a brand. We wanted to make it simple." By featuring people, the videos gained wider currency because those people shared it with friends. "We had never focused on the smiles
before."
They followed up with a debate about the name, with nominees like "tomayo" and "fry sauce," and an interactive experience that designed containers with these different names.