Teletrax, iQMedia Form Kinetiq, Combine Paid Ads, Earned Media Metrics

Global marketing tech company 4C’s Teletrax network and TV research company iQ Media are forming a new company, Kinetiq, which focuses on combining paid media advertising and monitoring with earned-media measurement.

Although 4C says it was acquiring a stake in iQMedia, specific terms were not disclosed.

iQ Media's monitoring of …

Next story loading loading..

Discover Our Publications