Teletrax, iQMedia Form Kinetiq, Combine Paid Ads, Earned Media Metrics
- by Wayne Friedman , April 10, 2019
Global marketing tech company 4C’s Teletrax network and TV research company iQ Media are forming a new company, Kinetiq, which focuses on combining paid media advertising and monitoring with earned-media measurement.
Although 4C says it was acquiring a stake in iQMedia, specific terms were not disclosed.
iQ Media's monitoring of …
