Commentary
Branded Content Project Details Local Media Spend, ROI For Publishers
- by Laurie Sullivan , Staff Writer @lauriesullivan, June 17, 2019
The Local Media Consortium and Local Media Association recently announced results from their first Branded Content Project, which details the ways that local media approaches and profits from sponsored campaigns.
“One thing that surprised us the most is how many folks wanted to participate,” said Julia Campbell, branded content lead …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
