Commentary
Email With Heart: Consumers Demand Empathy From Brands
- by Ray Schultz , Columnist, October 9, 2018
Consumers have feelings. But not all brands understand that, judging by Emotions Win: What Customers Expect in the Age of AI, a study developed by Invoca with Adobe.
Invoca surveyed 1,000 consumers to find out whether brands are giving them comfort. The answer: It depends on the channel.
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