Commentary

3.know: Evan Shapiro And The Rapid Evolution Of The New 'Television' Bundle

by Joe Mandese , October 19, 2023

Question: If 40% of U.S. consumer time is now spent streaming, why do so many media buyers still allocate traditional TV and streaming CTV into separate buckets?

Answer: Because many are still buying and selling TV advertising like it’s 2018.

When former TV industry insider turned analyst …

advertising week, analytics, media buying, research, streaming, subscription bundles, television

1 comment about "3.know: Evan Shapiro And The Rapid Evolution Of The New 'Television' Bundle".

Check to receive email when comments are posted.

paul vizard from 30a Media, October 19, 2023 at 2:27 p.m.
I for one, am so glad we entered this arena, as small a footprint as we have. Huge market for bringing youtubers to streaming tv as linear channels. We've automated the process. Evan's insight is massive, Joes questions drew out the best in this clip.
Reply