FASTs Are Gaining Speed - Though Viewers Are Getting Pickier Even About Free Streamers

As of 2021’s fourth quarter, 18% of U.S. households used at least one free, ad-supported TV service (FAST) — more than double Q4 2020’s 8% penetration, according to the most recent data from Hub Entertainment Research. 

In Q4 alone, FAST penetration increased by 4.9 percentage points, making it the fastest-growing …

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