Commentary
FASTs Are Gaining Speed - Though Viewers Are Getting Pickier Even About Free Streamers
- by Karlene Lukovitz @KLmarketdaily, January 28, 2022
As of 2021’s fourth quarter, 18% of U.S. households used at least one free, ad-supported TV service (FAST) — more than double Q4 2020’s 8% penetration, according to the most recent data from Hub Entertainment Research.
In Q4 alone, FAST penetration increased by 4.9 percentage points, making it the fastest-growing …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
