FASTs Now Drive 29% Of Video Ad Views, Programmatic Share At 27%, Ad Targeting Up 68%

OTT’s share of U.S. video ad views rose to 59% in first-half 2022, versus just 41% for traditional cable log-ins — and free, ad-supported streaming channels/FASTs now account for 50% of the OTT views and 29% of total video ad views. 

That’s according to FreeWheel’s U.S. Video Marketplace Report, based …

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