Commentary
FASTs Now Drive 29% Of Video Ad Views, Programmatic Share At 27%, Ad Targeting Up 68%
- by Karlene Lukovitz @KLmarketdaily, September 21, 2022
OTT’s share of U.S. video ad views rose to 59% in first-half 2022, versus just 41% for traditional cable log-ins — and free, ad-supported streaming channels/FASTs now account for 50% of the OTT views and 29% of total video ad views.
That’s according to FreeWheel’s U.S. Video Marketplace Report, based …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
