Commentary
30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year
- by Karlene Lukovitz @KLmarketdaily, October 31, 2022
Nearly a third (30%) of U.S. consumers say they’ve dropped a subscription-based video-on-demand service in the past 12 months, while 25% say they’ve added a free ad-supported subscription service (FAST), according to a new survey from LG Ads Solutions, the advertising arm of the smart TV manufacturer.
Ninety-three percent reported …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
