Advertising-supported video-on-demand (AVOD) services’ combined audience will surpass that of subscriber-based VOD (SVOD) services’ as by mid 2022, projects Fox AVOD Tubi.
AVOD audiences grew rose by 16% last year, according to Simmons-MRI data — double SVODs’ 8% growth rate, points out Tubi’s annual report on streaming audience trends.
"This …