Commentary
U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone
- by Karlene Lukovitz @KLmarketdaily, August 17, 2023
U.S. ad spend in connected TV reached a new high of $1 billion per month in June among platforms tracked by Vivvix.
The data includes ad dollars spent by thousands of advertisers across two leading free, ad-supported streamers (FASTs), Pluto TV and Tubi, and seven of the largest platforms with …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
Very interesting---but CTV ad spending this year is estimated to be well over $24 billion---which raises questions about what's being measured here---or whether the reported spending ---by other sources---is accurate.