Commentary

U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone

U.S. ad spend in connected TV reached a new high of $1 billion per month in June among platforms tracked by Vivvix.

The data includes ad dollars spent by thousands of advertisers across two leading free, ad-supported streamers (FASTs), Pluto TV and Tubi, and seven of the largest platforms with …

1 comment about "U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone".
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  1. Ed Papazian from Media Dynamics Inc, August 21, 2023 at 7:21 p.m.

    Very interesting---but CTV ad spending this year is estimated to be well over $24 billion---which raises questions about what's being measured here---or whether the reported spending ---by other sources---is accurate.

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About the Author

Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.

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