A new 2023-2024 estimate projects political advertising revenues will rise to $10.7 billion -- up from an earlier estimate of $10.2 billion, according to AdImpact.
This total would show 19% growth versus the 2019-2020 Presidential political advertising period, when political ad revenue totaled $9.02 billion.
The advertising research company says …
I wonder if they have calculated what the spending will be like if Biden doesn't drop out and many of his donors pull back rather than waste their money on a loser, compared to what happens if Harris replaces Biden at the top of the Dem ticket---at least giving them a chance to win in November. In the latter case, spending might soar even higher than these estimates suggest.