86% Of U.S. Consumers Have Abandoned Carts

Marketers test and optimize websites, as well as content that Google and Microsoft serve in their search engines, only to find that consumers add-to-cart items they may never intend to buy.

Although ecommerce revenue this year is forecast to reach $930 billion, per Adobe Analytics, aggregated retail data from …

1 comment about "86% Of U.S. Consumers Have Abandoned Carts".
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  1. rob krizek from syncro services, June 9, 2021 at 5:18 p.m.

    wow- someone really spent mony on this "study" and no one mentioned that many retailers don't show the final price until you put the item into your cart.   Great research

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