Commentary

86% Of U.S. Consumers Have Abandoned Carts

by Laurie Sullivan , Staff Writer @lauriesullivan, June 9, 2021

Marketers test and optimize websites, as well as content that Google and Microsoft serve in their search engines, only to find that consumers add-to-cart items they may never intend to buy.

Although ecommerce revenue this year is forecast to reach $930 billion, per Adobe Analytics, aggregated retail data from …

analytics, demographics, digital, ecommerce, google, just an online minute, microsoft, online, online publishing, research, retail, revenue, search, shopper marketing

1 comment about "86% Of U.S. Consumers Have Abandoned Carts".

Check to receive email when comments are posted.

rob krizek from syncro services, June 9, 2021 at 5:18 p.m.
wow- someone really spent mony on this "study" and no one mentioned that many retailers don't show the final price until you put the item into your cart. Great research
Reply