Digital-First Consumers Drive Growth In Social Commerce

More than a quarter (27%) of U.S. consumers said they’ve permanently shifted their preferences to online shopping over going to a store. This group of core digital-first consumers boosted their online spending during the pandemic and continue to do so, according to a report by SCS.

While Amazon is the …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications