Cookies Or Not, Consumers Expect Marketers To Know Them
- by Laurie Sullivan @lauriesullivan, June 18, 2021
It would be an understatement to say online shopping has undergone a major transition in the past year. Adoption of real-time payments grew by 41% in 2020, and consumers flocked online to buy their groceries. And while online shopping has changed, so have consumer expectations.
As marketers transition their targeting …
