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More Men Feel Romantic, Pushing Valentine's Day Spending To $27.5B
- by Sarah Mahoney @mahoney_sarah, January 28, 2025
The National Retail Federation is predicting good news for Cupid, with a spending forecast of $25.8 billion on Valentine's Day. That’s a bit above the previous record of $27.4 billion, set in 2020. On a per-romantic basis, that amounts to an average of $188.81, up from 2024.
While the holiday continues …
And the predictions were confirmed.