2020 Recorded More Viewing Time, But Fewer Viewers
- by Wayne Friedman , February 11, 2021
Pandemic-driven, at-home TV consumption went in two different directions in 2020, according to eMarketer: A dramatic rise in time spent with TV, but lower traditional average TV viewers.
The average number of traditional TV viewers -- thanks to rising cord-cutting during the COVID-19 pandemic -- declined 9% (20 million) to …
