Major TV Broadcast Networks See Double-Digit Viewing Declines, News Networks Soar
- by Wayne Friedman , December 18, 2020
For much of this year -- starting with the COVID-19 pandemic in March -- TV network ratings, especially those of major broadcast networks, have seen steeper declines than in past
seasons.
The top four networks collectively are down 17% in Nielsen-measured average prime-time viewers and 23% in average prime-time 18-49 …
So what's the spin on this? Viewers not watching at all? Migration to OTT Channels? People just overwhelmed with the contrived garbage and drama produced by network channels, i.e., Masked Singer, Bachelorette, etc? Stats without analysis somewhat on the worthless side.