Forecast: Broadband-Only Homes To Hit 54M In 5 Years

by Wayne Friedman , October 27, 2021

Broadband-only homes continues to rise -- signaling more cord-cutting for traditional pay TV services, with higher streaming content consumed.

Estimates are that U.S. broadband-only homes will rise 42% to 54 million in five years from its current level of 38 million, according to analysis of The Diffusion Group —a division …

broadband, cord-cutting, research, streaming, tv

4 comments about "Forecast: Broadband-Only Homes To Hit 54M In 5 Years".

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John Grono from GAP Research, October 27, 2021 at 5:33 p.m.
How is "broadband only' homes defined?

Wouldn't most homes be 'broadcast' homes as well. That is, they have an aerial to receive Free-To-Air broadcasts. The aerial may be a legacy, but does that mean they have to take their aerial down?
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Ginger Cookie from Consultant, October 28, 2021 at 7:59 a.m.

They should have included genre breakdowns with 60% of BBO viewers watching streaming...its another layer of insights and more specifically content interests/trends for what the true lifeblood ultimately is...ad dollars and broadcast rights, e..g Ryder Cup, Olympics, etc.

Michael Greeson from TDG, October 28, 2021 at 12:22 p.m.

John, a BBO household isn't non-TV or non-broadcast, just without a MVPD subsxcription.

Michael Greeson from TDG replied, October 28, 2021 at 12:23 p.m.

Ginger, the report from which the data is drawn includes a detailed analysis of streaming services used.