Broadband-only homes continues to rise -- signaling more cord-cutting for traditional pay TV services, with higher streaming content consumed.
Estimates are that U.S. broadband-only homes will rise 42% to 54 million in five years from its current level of 38 million, according to analysis of The Diffusion Group —a division …
How is "broadband only' homes defined?
Wouldn't most homes be 'broadcast' homes as well. That is, they have an aerial to receive Free-To-Air broadcasts. The aerial may be a legacy, but does that mean they have to take their aerial down?
They should have included genre breakdowns with 60% of BBO viewers watching streaming...its another layer of insights and more specifically content interests/trends for what the true lifeblood ultimately is...ad dollars and broadcast rights, e..g Ryder Cup, Olympics, etc.
John, a BBO household isn't non-TV or non-broadcast, just without a MVPD subsxcription.
Ginger, the report from which the data is drawn includes a detailed analysis of streaming services used.