Virtual Pay TV Subs Up 17% YOY, Led By YouTube TV, Traditional Pay TV Down 9%
- by Wayne Friedman , July 13, 2022
While U.S. virtual pay TV subscribers grew 17% in the first quarter of the year to a total of 14.9 million, total pay TV business (cable, satellite, telco, and virtual) sank 5.1% year-over-year to 81.05 million, according to MoffettNathanson Research.
That amounts to a total cord-cutting decline of 2.1 million …
