Search results for "trading desk"

• IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
  IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad models grew by 23% in 2019, topping EUR23bn, with 77% of display and more than 50% of video now traded via programmatic methods.
  October 5, 2020  Tags: ad spending, advertising, connected tv, data, digital, digital-out-of-home, europe, online publishing, programmatic, publishing, research, search, television, trading desk
• Transparency, Data, Control Drive Marketers' Programmatic Trading Models
  "Improved transparency" is the main factor driving programmatic trading models among the world's biggest marketers, according to findings of a new report from the World Federation of Advertisers. Other top factors include "data strategy," "ease of control," and "flexibility."
  August 26, 2020  Tags: advertising, agency, data, digital, programmatic, research, trading desk
• WFA: Most Marketers Now Using In-House 'Brand Trading Desks,' Reaping Full Transparency
  The world's biggest advertisers have largely embraced programmatic media-buying and as they increasingly shift to independent and/or in-house trading models, the primary effect is greater transparency in terms of the actual cost of acquiring inventory. That's the finding of a just-released survey of member of the World Federation of Advertisers, the fourth in a series of studies first benchmarked in 2013.
  August 20, 2020  Tags: advertising, agency, cmmr, digital, marketing, media buying, programmatic, research, trading desk