Commentary
IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
- by Laurie Sullivan , Staff Writer @lauriesullivan, October 5, 2020
The latest findings from IAB Europe’s Programmatic Advertising Spend Research reveal that revenue from programmatic advertising models grew by 23% in 2019, topping €23bn -- with 77% of display and more than 50% of video now traded via programmatic methods.
Despite the increase, brands are relying more on experts and outside …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
