
While economics -- the perennial concern of most consumers -- continues to be what people are most worried about,
climate change has soared as a top concern of consumers in the U.S. and worldwide, according to the latest findings of the Consumer Life Insights study being released by GfK today. …
No surprise. It's called the agenda-setting power of the media. The media decide to do a lot of stories about climate change, for any number of reasons unrelated to demand. Then the audience slowly begins to rank it higher on their list of concerns because it begins to seem more important than anything else. And then the media credits their continued heavy coverage to audience demand, except that the media helped create the demand in the first place. Neat trick.
What is the vertical axis?
@Kevin Killian: Sorry about that, it represents the relative share of consumers citing each concern.
You are drowning in denial.
I think that Kevin, like myself, would like to see the numbers on the vertical axis. For example, is it 0-100. Also, is it the 'very concerned', or the 'very concerned' + 'somewhat concerned'?
Rather than leaping to conclusions as some do, we'd like to see the data first.
@John Grono: GfK did not release the share data. Just the change in rankings. Sorry.
Thanks Joe. I will have a sniff around some friends at GfK locally.