January 25, 2023
Commentary
Performance Marketing Focus Remains On Video, Search
- by Michael McLaren , Op-Ed Contributor, August 9, 2021
With more companies prioritizing performance-based strategies, driven by the rapid adoption of digital channels and the need to track, measure and attribute the ROI of each asset, campaign, or activity, it’s critical to optimize your efforts across every stage of the buyer’s journey.
Most organizations investing millions in brand-building must …
