Search results for "header bidding"

• Gannett Spoofed Advertisers For 9 Months, Researchers Say
  Advertisers thought they bought billions of ads on one Gannett site, but they were actually served on other ones, according to the research.
  March 9, 2022  Tags: ad exchange, ad fraud, ad serving, advertising, brand safety, content, domain names, facebook, header bidding, online publishing, publishing, research, search, web sites
• Only 22% Of App Publishers Understand Header Bidding
  Not enough publishers have a strong awareness of header bidding, and there is much misinformation about its limitations and how it works.
  September 24, 2018  Tags: apps, data, digital, header bidding, online publishing, programmatic, research