Commentary
Only 22% Of App Publishers Understand Header Bidding
- by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2018
Not enough publishers know enough about header bidding, and there is a lot of misinformation floating around about its limitations and how it works.
InMobi set out to ask app publishers and other mobile advertisers in North America whether mediation and in-app header bidding works for them, and how they …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
