Advertisers Admit Falling Short On Optimizing Converged TV
- by Karlene Lukovitz @KLmarketdaily, September 27, 2023
Despite heavy time commitments to trying to optimize performance of converged TV campaigns, many advertising professionals admit that they’re not fully achieving this objective.
Nearly 90% of 250 senior-level brand and agency executives surveyed in August by Innovid agreed that a unified view of performance across converged campaigns — defined …
