Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Some insights from AI company Helixa may help streaming services keep these slippery customers engaged.
SVODs' household penetration dipped in Q3, while FAST and AVOD penetration gained. Content plays a different, but still key, role for FASTs.
For paid streamers, the good news is that 77% of those who sign up to watch a specific original/exclusive show keep their subscriptions when the show ends, finds the latest Hub Entertainment study on
content discovery and platform usage.
Mary Meeker's 2019 Internet Trends report covers all things digital: from slowing growth of internet users and smartphone unit shipments to the impact of privacy changes on ad targeting.