Commentary
The Streaming Dynamics Shift Is Here... Lessons From Crackle And 'Ted Lasso'
- by Karlene Lukovitz @KLmarketdaily, November 16, 2021
Although the coronavirus pandemic is far from over* (thanks to the politicization of life-saving vaccinations), we’re starting to see which behavioral trends are sticking or dwindling as public activities resume.
Given the huge levels of investment in streaming and its future, the media and advertising industries have been particularly anxious …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
Might be a typo here, what is "Paid Ad-supported"?
But Q3 saw FAST (free ad-supported TV) and AVOD (defined here as paid ad-supported video-on-demand) see quarter-over-quarter gains of 3 percentage points and 0.8% percentage points, to reach household penetration levels of 14% and 21%, respectively.