Commentary
Analysis Uncovers Demos, Affinities Of Streaming Free-Trial Junkies
- by Karlene Lukovitz @KLmarketdaily, May 24, 2022
Consumers who jump from free trial to free trial are among streaming services’ most problematic user segments.
Helixa, an AI company that looks at the connections that people make through their public social personas for insights development and audience segmentation, recently analyzed the demographics and affinities of these individuals. …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
