Marketers Come Up Short In Perceived Value, Study Shows

Oh, you poor email marketers. 

A new study by Skynova shows that 54% of marketing departments feel they are valued by superiors, second only to human resources, at 58%. 

But the reality is that marketing ranks sixth in how management views departments, with a score of 2.09 (out of a …

3 comments about "Marketers Come Up Short In Perceived Value, Study Shows".
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  1. Ronald Kurtz from Retired, August 11, 2021 at 4:33 p.m.

    This is the type of research that is good for gaining media exposure for the sponsor but which has little or no value or credibility for a variety of reasons. 

  2. Ed Papazian from Media Dynamics Inc, August 11, 2021 at 5:40 p.m.

    The sample size was 1010 and this was split eight ways to get the deparmental ratings. With that in mind---even if the sample was representative of each function---which is another question---- most of the findings might be considered a tie or not all that different. I agree with Ron that this is pretty soft research. 

  3. John Grono from GAP Research, August 11, 2021 at 5:55 p.m.

    Are you giving it a rating of 4 Ronald?

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