November 20 - 23, 2024
Millennials Are Most Open To Ad-Supported VOD
- by Karlene Lukovitz @KLmarketdaily, October 26, 2023
When it comes to generational viewing habits, Millennials are the most open to ad-supported video-on-demand (AVOD) services, according to a survey by HarrisX for Samba TV.
Eight in 10 of the U.S.’s 72.2 million Millennials — who collectively represent $2.5 trillion in annual spending power — watch TV via streaming …
