Millennials Are Most Open To Ad-Supported VOD

When it comes to generational viewing habits, Millennials are the most open to ad-supported video-on-demand (AVOD) services, according to a survey by HarrisX for Samba TV.

Eight in 10 of the U.S.’s 72.2 million Millennials — who collectively represent $2.5 trillion in annual spending power — watch TV via streaming …

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