U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021
- by Karlene Lukovitz @KLmarketdaily, January 28, 2022
U.S. podcast advertising spend jumped 21% in 2021, to reach nearly $590 million, according to new data from MediaRadar.
Spending rose by 46% year-over-year in Q2, and 31% YoY in Q3 (chart above).
Vertical categories showing double-digit growth in spend included tech, media and finance. The top 10 categories accounted …
