U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021

U.S. podcast advertising spend jumped 21% in 2021, to reach nearly $590 million, according to new data from MediaRadar.

Spending rose by 46% year-over-year in Q2, and 31% YoY in Q3 (chart above).

Vertical categories showing double-digit growth in spend included tech, media and finance. The top 10 categories accounted …

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