GEICO Leads Insurance Category In Big Ad-Spending Declines
- by Joe Mandese @mp_joemandese, March 16, 2023
Just weeks after pulling its massive media account from long-time agency Horizon Media, new
data reveals that GEICO has become a lot less massive as an insurance category advertiser.
New data released Wednesday by S&P Global Market Intelligence reveals that GEICO slashed its ad spending 38% last year -- to …
