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Live-ish From Varick Street, A New Time-Shiftable Advertising Playbook

In what may be one of the most existential questions ever explored by the ad industry, Horizon Media just dropped new research redefining what it means to be “live” in the modern time-shiftable media universe.

In its new report, “The New Live Ecosystem," Horizon digs into the modern-day meaning of …

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