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Working-Themed Campaign Driving Results For Maxwell House
- by Karlene Lukovitz @KLmarketdaily, November 30, 2018
A new campaign celebrating hard-working Americans is succeeding in driving up consumer ad awareness and purchase consideration for Maxwell House, according to an analysis by YouGov.
Over Labor Day weekend, the Kraft Heinz brand launched a social media contest offering the chance to win a “paid day off” (actually, a …
