Commentary
Microsoft Advertising Releases Negative Keyword Conflicts Report
- by Laurie Sullivan , Staff Writer @lauriesullivan, September 9, 2019
Microsoft Advertising on Monday released what it is calling a product negative keyword conflicts report for advertisers' shopping campaigns to ensure ads do not serve up in response to irrelevant search queries.
The report shows marketers the specific product ads that are actively being blocked by negative keywords. It also shows …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
