Magna Finds Culture Eats General-Market Audio Strategies For Breakfast
- by Joe Mandese @mp_joemandese, December 19, 2022
IPG Mediabrands' Magna unit this morning revealed findings from new research on the effectiveness of audio ads that is bound to put pressure on creative shops seeking to connect with multicultural audiences.
The study, one in a series of Magna "media trials" conducted with media suppliers, was commissioned by audio …
