Commentary

'Stranger Things' Pulls Record Views, Netflix #1 With Millennial Latinos

by Karlene Lukovitz @KLmarketdaily, July 9, 2019

Season 3 of “Stranger Things” has been viewed by 40.7 million household accounts in the four days since its worldwide debut on July 4, according to Netflix.

That sets a record for the most-viewed program on the service within that time frame, says Netflix, which defines a “view” as someone …

content issues, digital content, media measurement, multicultural, netflix, research, streaming, svod, television, video

3 comments about "'Stranger Things' Pulls Record Views, Netflix #1 With Millennial Latinos".

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Douglas Ferguson from College of Charleston, July 9, 2019 at 11:07 a.m.
Endless speculation about the inevitability of advertising seems strong evidence that linear TV stakeholders are very, very afraid of Netflix. I guess that includes the trade press folks, too. My advice is to embrace the future because resistance is futile. My family and I spent a lovely 7 hours binge-watching Stranger Things 3 last Thursday on our holiday from work. Apparently, we were not alone in our advertising-free cocoon, although we did see some product placement).
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John Grono from GAP Research, July 9, 2019 at 5:16 p.m.

Yes 40 million is an impressive number.

Is it just the USA or globally? Assuming it is USA it's still about half of what the SuperBowl can do in a single day.

Ed Papazian from Media Dynamics Inc, July 10, 2019 at 7:33 a.m.

I assume that it's a global figure, John, and certainly not to be confused with average minute audience nor with "viewing" audience.