New Multicultural Research Reveals Spending Power, Swing To Liberalism
- by Sarah Mahoney @mahoney_sarah, January 19, 2024
McDonald's Lunar New Year celebration
While various ethnic groups have been growing fast for some time, the shifts are more extensive than many marketers realize. New research from Collage Group, an agency specializing in multicultural marketing, indicates that Hispanic, Black, Asian and Native American people will make up the majority …
