Ad-Free Vs. Ad-Supported Streaming Subscribers: Similar Distribution In Age, Gender, Income

Advertising-supported and advertising-free subscription services are “overwhelmingly similar in distribution in terms of age, ethnicity, gender and income,” according to Antenna, a subscription data and analytics company.

For example, among popular streamers (Hulu, HBO Max, Paramount+, Discovery+, and Peacock) Antenna says that among the largest targeted age group -- those …

1 comment about "Ad-Free Vs. Ad-Supported Streaming Subscribers: Similar Distribution In Age, Gender, Income".
Check to receive email when comments are posted.
  1. Ed Papazian from Media Dynamics Inc, November 2, 2022 at 9:56 a.m.

    Hardly surprising as the average streaming home subscribes to about three services and often there is at least one of each kind in the mix. More important is the amount of viewing that takes place and here, the older segment may begin to support the ad services more strongly, just as it does for "linear TV".

Next story loading loading..

Discover Our Publications