Ad-Free Vs. Ad-Supported Streaming Subscribers: Similar Distribution In Age, Gender, Income
- by Wayne Friedman , November 1, 2022
Advertising-supported and advertising-free subscription services are “overwhelmingly similar in distribution in terms of age, ethnicity, gender and income,” according to Antenna, a subscription data and analytics company.
For example, among popular streamers (Hulu, HBO Max, Paramount+, Discovery+, and Peacock) Antenna says that among the largest targeted age group -- those …
Hardly surprising as the average streaming home subscribes to about three services and often there is at least one of each kind in the mix. More important is the amount of viewing that takes place and here, the older segment may begin to support the ad services more strongly, just as it does for "linear TV".